Short-form video remains the fastest way to grow reach on Instagram. These five formats work across industries:
- Behind the scenes — show how your product is made or how your team works.
- Myth vs. fact — correct a common misconception in your category.
- Founder stories — people connect with people, not logos.
- Before and after — let the transformation speak for itself.
- Customer reactions — real social proof in under 15 seconds.
Pair each Reel with a clear hook in the first two seconds and a single call to action.
