Performance Marketing

Meta Ads (Facebook & Instagram)

Facebook and Instagram campaigns that drive leads, sales and app installs at scale.

Overview

What Meta Ads (Facebook & Instagram) covers

Meta is where your customers scroll every day. We build full-funnel Facebook and Instagram campaigns — from awareness Reels to retargeting and catalogue sales — with creative testing and audience strategy that keep your cost per result falling.

6Core deliverables
4Step process
4Industries served
Free consultation

Not sure where to start?

Book a free call with a strategist. We'll look at what you run today and show you where the quick wins are.

  • 30-minute strategy call
  • Honest audit of what you run today
  • A clear plan, no obligation
What's Included

Key Features

Full-Funnel Campaigns

Awareness, consideration and conversion campaigns that work together.

Ad Creative & Reels

Scroll-stopping static, carousel and video ads made in-house.

Audience Strategy

Lookalikes, interest stacks and retargeting built from your data.

Pixel & Conversions API

Accurate tracking so the algorithm optimises for real results.

Catalogue & Shop Ads

Dynamic product ads for e-commerce and D2C brands.

Weekly Optimisation

Budget, bid and creative decisions made on data, every week.

Why It Matters

Business Benefits

Lower cost per lead

Continuous creative and audience testing drives efficiency.

Predictable pipeline

A steady flow of qualified leads or sales.

Full transparency

Live dashboards and a weekly performance report.

How We Work

Our Process

  1. 01

    Audit & Tracking

    Review your account, fix the pixel and set up the Conversions API.

  2. 02

    Strategy

    Funnel plan, audiences, budgets and KPIs.

  3. 03

    Launch

    Creative production and campaign build.

  4. 04

    Optimise & Scale

    Weekly testing, then scale what works.

FAQ

Frequently Asked Questions

What budget do we need to start Meta Ads?

We recommend a minimum ad spend of ₹30,000–₹50,000 per month so campaigns can exit the learning phase and generate meaningful data.

How soon will we see results?

Most accounts see initial results in the first 2 weeks, with performance stabilising after 4–6 weeks of optimisation.

Is ad spend included in your fee?

No. Ad spend is paid directly to Meta from your own ad account, so you always own your data and billing.

Ready to Build a Brand That Leads?

Book a free strategy call. We'll audit your brand, ads and social presence and show you exactly where the growth is.